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412 Birmingham Rd, Wylde Green, Birmingham, Sutton Coldfield B72 1YJ, United Kingdom

Luxury carpets to your doorstep

Alternative Flooring: Sustainable Style for Every Home - Sutton Carpets

When it comes to eco-conscious design without compromising on style, Alternative Flooring has made its mark as one of the most innovative brands in the carpet industry. Known for its commitment to sustainability and creative, customisable designs, Alternative Flooring offers carpets made from natural materials such as wool, sisal, seagrass, and jute. Their collections are versatile, from vibrant, patterned carpets to neutral, minimalist designs that suit any interior.

One of their standout features is the “Make Me A Rug” service, which allows customers to create their own bespoke rugs, combining textures and patterns that perfectly fit their space. This feature is ideal for homeowners who value individuality and wish to infuse their personality into their décor.

In addition to their creative edge, the brand is recognised for its eco-friendly ethos. Wool, being a renewable and biodegradable material, is a significant component in their collections, aligning with the growing demand for sustainable home products.

Why Choose Alternative Flooring?

  • Eco-Friendly Materials: Offers natural fibers such as wool, sisal, and jute.
  • Custom Designs: Create bespoke rugs to match your personal style.
  • Variety: From bold patterns to timeless neutrals, their collection caters to a range of interior aesthetics.